Nevada State Bank

Nevada State Bank, Las Vegas – Provider of banking and financial services with assets totaling $4.1 billion and 50+ branches.

Vice President – Online Marketing (January 2012 – September 2013)
– Named to 2012 Class of Rising Starts by Las Vegas Business Press
– Launched social media business promotion – Cash Flow to Grow
– Launched and managed data campaign to target current clients with new products (generated $1MM in revenue monthly)

Assistant Vice President – Online Marketing (January 2011 – January 2012)
– Developed all digital strategies for bank
– Managed all digital communication channels (email, social, web, mobile)
– Created social media policies, calendar and guidelines for bank
– Led all SEO and PPC efforts for bank with $2.5MM in new business generated in three months
– Sat on CEO Round Table committee and contributed $1MM in revenue
– Established weekly social media calendar with compliance approval built in
– Created first ever mobile Geo-location based charity campaign (Check in for Charity)
– Managed digital team including; two direct reports, SEO/PPC agency and several vendors

– Launched NevadaSmallBusiness.com (a business micro-site for business owners)
– Created branded social media sites for NevadaSmallBusiness.com
– Executed Facebook campaign that took fan count from 881 to 19,000 in eight weeks