Zen Entertainment

Provider of entertainment services to a global audience of 200,000.

Director of Marketing

–       Managed and created email & communications program to over 200,000 people
–       Segmented, analyzed and managed database
–       Developed Key Performance Indicators to measure effectiveness of marketing campaigns
–       Developed targeted marketing campaigns based on audience segments
–       Maximized PPC, SEO, SEM and Social Marketing buys for best return
–       Developed strategic marketing plans for player outreach and growth
–       Developed robust Facebook and Twitter identities for Zen brands
–       Assisted with player revenue generation and new player acquisition
–       Developed new player acquisition channels
–       Oversaw business development activities
–       Oversaw $180,000 marketing budget
–       Implemented PPC re-targeting campaign for Zen brands